Jörg G. Bucherer’s Lincoln Cosmopolitan Town Sedan: an “automatic biography”

The chairman and sole owner of the Bucherer Group, Jörg G. Bucherer, owns a 1949 Lincoln Cosmopolitan Town Sedan with a remarkable history. The automobile had, in fact, originally belonged to his father, Carl Eduard Bucherer, who was the son of Carl Friedrich Bucherer, founder and namesake of the prestigious Swiss watch manufacturer.

The family car made a strong impression on the then 13-year-old Jörg. It was sold in 1952 and has changed hands several times over the years, but Jörg G. Bucherer bought it back in 2013 and had it restored to its original splendor. Today, 72 years later, he deeply impresses all those who see him crisscross the highways and roads of Switzerland.

A family’s beloved car is welcomed home

Carl F. Bucherer CEO Sascha Moeri appreciates the story and says, “It’s such an amazing story. All of us who have had the privilege of working closely with Jörg G. Bucherer over the years know how much this car means to him. Our designers and watchmakers were inspired by the automobile and created a great timepiece that pays tribute to the President of the Bucherer Group, to his passion for the family car that came back into his life after so many years, and, well of course, to our beloved hometown of Lucerne, the place where the car and the Bucherer family shared such an extraordinary story.

Lucerne Annual BiCompax Heritage © Carl F. Bucherer

The Carl F. Bucherer Heritage BiCompax Annual Lucerne: Celebrating a family, a hometown and classic cars

Such an evocative story deserves a special watch, and Carl F. Bucherer is proud to honor his founding family – and their vintage Lincoln Cosmopolitan – with the Heritage BiCompax Annual Lucerne. This remarkable watch, produced in a limited edition of 188 pieces, is a stunning celebration of the Bucherer family and its connection to classic cars. It is also a tribute to the brand’s hometown, Lucerne.

The Heritage BiCompax Annual Lucerne – a loving brand tribute to its hometown

The Carl F. Bucherer Heritage BiCompax Annual Lucerne has a 41mm stainless steel case presented on a Milanese multi-link stainless steel bracelet with a folding clasp and quick release system. In addition, it comes with a calfskin strap with folding clasp, which also has a quick release system, so that the look can be changed quickly and easily depending on the wearer’s choice of outfit and plans. of the day.

The silver dial exposed through the double-domed sapphire crystal features light blue sub-dials with chronograph minute and small seconds counters, which are complemented by a light blue ring with a tachymeter scale surrounding the dial. Light blue is reminiscent of the lovingly restored car color of Jörg G. Bucherer. The watch face also has a window for months between 4 and 5 o’clock and a large, bold date window just below 12 o’clock.

    A family car that inspired the watchmakers of Carl F. Bucherer

Lucerne Annual Bicompax Heritage © Carl F. Bucherer

An innovative chronograph movement with an annual calendar

Although the Heritage BiCompax Annual Lucerne is reminiscent of some of the finest timepieces from an earlier era, the mechanical movement at the heart of the watch is a contemporary masterpiece. The CFB Caliber 1972 automatic chronograph has a 42-hour power reserve, and its annual calendar complication counts for different month lengths – 30 and 31 days – so the date only needs to be corrected once a year. , March 1.

A Carl F. Bucherer watch inspired by a family car

The Carl F. Bucherer Heritage BiCompax Annual Lucerne is a timepiece inspired by a vintage automobile that has played an important role in the life of two generations of the Bucherer family. It’s a fitting tribute from a great brand to its founding family and their beloved automobile. With its classic design, chronograph complications and annual calendar, this watch has a dial that will be an eye-catcher in the room and is a stunning nod to the city of Lucerne.


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