Aficionados of high-end watches that match design, engineering, and historical significance often rely on dealers like Danny Goldsmith to help them pursue their passion with a professional; personalized support. Far too modest to describe himself as the connoisseur he is, Goldsmith, a self-proclaimed “Watch Guy”, has an unbridled mind; eclectic passion for timepieces with very varied functions, pedigrees, prices and nationalities. Equally important, Goldsmith is known to treat customers who buy $ 2,000 watches with the same care and respect that it gives to wealthy individuals who shell out $ 2.75 million for a limited edition model. (The independent Swiss watchmaker Urwerk spent nearly a decade developing its technologically and artistically sublime AMC atomic clock wristwatch; there are only three, and Goldsmith sold one to an American customer in 2019.)

As an internationally trusted taste maker and storyteller on social media platforms, Goldsmith belongs to a broad family of watch enthusiasts, including collectors, independent watchmakers, watch brand representatives and more. Goldsmith and his fellow watch enthusiasts share news and insider opinions on Facebook and Instagram feeds. (Hint: type the hashtag IG #watchfam) for a rundown of the intriguing watches.) On Instagram @ dannygoldsmith23 Goldsmith and #watchfam discuss a myriad of aspects of the design, engineering and history of watch, including past and present examples of high quality watchmaking. (As high fashion is haute couture and haute cuisine is in the culinary arts, high quality watchmaking refers to advanced watchmaking.)

Whether it’s discussing the intricacies of what’s new, sharing news on independent watchmakers, upcoming watch auctions, or lamenting watches that have escaped, Goldsmith and his cohort are nurturing and promoting a sub- culture that celebrates and supports heritage, art, craftsmanship and advances in traditional watchmaking. Goldsmith also lends his industry knowledge to popular watchmaking and watches podcasts such as Fifth wrist radio.

Additionally, Goldsmith is an important figure in collectors’ groups, such as Collective, who has an Instagram Gallery @horlogercollective as well as a Facebook page. Collective is an invitation only community of watch enthusiasts who commission and pre-pay independent watchmakers to produce limited editions of timepieces that will never be reproduced again. As self-proclaimed guardians of the heritage watch galaxy and its watchmakers, Goldsmith and his cronies stand in stark contrast to the global tsunami of smartwatch manufacturing. While the Apple Watch, the small but super-powerful laptop, may be the best-selling wristwatch in the world, Goldsmith and his #watchfam hold the traditional fine watchmaking craftsmanship, and the people who work. so intensely to create these timepieces, in exceptionally high quality. about. “We value the traditional intangible heritage of watchmaking,” he explained in a recent phone call. “People in our community are fascinated by the ultra-refined technical and artisanal skills that must be carefully cultivated and used to create distinctive timepieces,” said Goldsmith. “The six hundred year old watchmaking tradition and the various complications that can be incorporated into a watch to operate the mechanism for the life of the wearer and beyond; the physical perfection of the hand painted dial, watch strap, etc. “, He noted. All of these things are great achievements and are part of the precious cultural heritage of humanity.

As for himself and his customers, he explained, “My job is more to introduce people to watches that they will appreciate and love rather than making super-fast sales. I’m in the relationship building business, ”Goldsmith said. “My focus is on showing people a range of timepieces so that they can understand what is available and possibly discover a watch that suits them.” While some may feel pressured to buy, he continued, “Others may decide to put their name on a waiting list for a particularly sought-after model. Some may even choose to keep their dream watch and come back to me later when they can afford it. It’s perfect. My overriding goal, “he added,” is to share my knowledge of beautiful watches, to build relationships and to help people buy the watch they love for all the right reasons so that they can find it. wear and cherish her. ”When asked if he was a watch“ keeper ”or a“ pinball machine, ”Goldsmith immediately replied,“ I’m a keeper, definitely. ”

Some of its most valuable watches are those of independent watchmakers. For example, Goldsmith explained, “I love my 37mm Royal Oak. Audemars Piguet. ” With a distinctive octagonal case which embraces a blue dial and round face, the Royal Oak model by Goldsmith “is complemented by a superb bracelet”, he enthuses. “The Royal Oak was launched in 1972 and another reason I love it, aside from its almost 50-year heritage, is that Audemars Piguet remains the only Swiss watch manufacturer in existence that still belongs to its founding families. . ” Called “AP” by watch enthusiasts like Goldsmith, “AP continues to create very refined watches in Le Brassus in the Vallée de Joux,” he added. “The family business started in 1875 and has since played a vital role in the valley, employing members of the community, creating refined and high-end timepieces for connoisseurs and passing on their artisanal know-how through the generations.

He also cherishes the UR-105 in Urwerk which it acquired after closing the atomic main clock and AMC wristwatch deal for $ 2.75 million. Without a doubt, however, “The most significant watch I own is the Rolex Daytona 116520. My wife and parents gave it to me about 15 years ago. It was the watch that ignited my obsession as a watch collector, ”he laughs. According to Goldsmith, “You need to have strong, meaningful relationships with your customers and an active social media presence to do what I do. So I am often on the phone at odd hours with clients in Europe, Asia or Australia ”. Having recently moved to Delray Beach, Florida from New York City, Goldsmith is now pioneering a new place for himself and his favorite watches. Its upcoming opening Goldsmith & Complications The show will sell rare, limited edition and premium Swiss watches, as well as limited edition models produced by independent American watchmakers. While some of the brands he commissioned include Angelus, Urwerk, Bell & Ross, Oris, CYRUS and Purnell, it will also offer a selection of second-hand watches of distinction. Located on a chic stretch of East Atlantic Avenue in Delray Beach, Goldsmith & Complications will also feature a strap bar, filled with state-of-the-art watch straps in a myriad of colors and textures in rubber, fabric, shagreen and leather.

While the shop was under construction when Goldsmith spoke with this writer, Goldsmith explained, “My goal is to make it a place where people can refine their tastes in watches, buy what they like and meet other like-minded people in the watch community. I also plan special events to bring people together, such as watch launch parties, informal educational discussions, podcasts, etc. Listening to Goldsmith’s riff on the art, science and the deeply human elements associated with the making and appreciation of traditional watches, one gets the feeling that he and his community are guided by concerns similar to those that have captivated 19e neoclassical jewelers of the century such as Fortunato Pio Castellani. This Roman master devoted his life and his workshop to reproducing and retailing interpretations of ancient granulated Etruscan jewelry that had been discovered by archaeologists of his time. Like those at #watchfam, Castellani shared his knowledge with clients and the public, discussing design, materials, manufacturing methods and handcrafted heritage. He even brought loyal and potential customers into the workshop to observe his jewelers at work.

Now in 2021, parallel humanistic and artistic interests drive #watchfam’s love and support for watchmaking and fine timepieces. All Swiss and American watches marketed by Goldsmith are developed in limited editions by small independent companies. They are handcrafted by members of communities who embody traditions handed down to them by centuries of watchmakers, family members, friends and cherished masters. Producing treasures of time under clean, safe and community-friendly conditions, these watchmakers and their associates are also paid much more than a living wage and receive benefits while preserving and advancing watchmaking heritage.

With such considerations in mind, Danny Goldsmith and his #watchfam, as well as the upcoming opening Goldsmith & Complications, embody one of the most poetic portals in the world of Time and high quality watchmaking.

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