Timepiece

FC champion Francis Ngannou is the first UFC fighter to wear a watch at a weigh-in wearing a Jacob & CO Epic X Chrono & CO

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UFC champion Francis Ngannou will go down in history as the first UFC fighter to wear a watch at a UFC weigh-in; because he will be wearing a Jacob & Co Epix X Chrono watch. The official weigh-in will take place on Friday, January 21st ahead of Ngannou’s championship fight against Ciryl Gane on Saturday January 22n/a at the Honda Center in Anaheim, California.

The watch, the Epix X Chrono, which is an art of luxury craftsmanship and detail, has a retail value of $50,000. Ngannou will also sport the Epix X Chrono in an upcoming edition of ESPN the Magazine, which will be out in late January. Historically, UFC weigh-ins have been known for fighters doing everything in their power to show the lowest possible number on the scale, but Ngannou’s admiration for the Epic X Chrono trumps that standard of industry.

“At Jacob & Co., we’re always looking for ways to push boundaries and differentiate ourselves,” said Benjamin Arabov, CEO of Jacob & Co. “Having Francis wear a Jacob & Co. watch to a weigh-in is something something that’s never been done before. We’re thrilled to see this historic moment come to fruition live.

The Epic X Chrono is a collection defined by its unmistakable design, contemporary styling and premium watchmaking solutions. Every Epic X is a showpiece: a bold combination of traditional and high-tech materials, exclusive and highly refined calibres, and a truly epic aesthetic that is instantly recognizable yet remarkably versatile. From sporty and rugged to precious and elegant, every Epic X is as striking as it is multifaceted.

For Jacob & Co., this will be the latest in a series of partnerships that include hyper sports car maker Bugatti, Paramount Pictures, sports greats such as Khabib Nurmagomedov and Lionel Messi, supreme lifestyle brand Supreme, among others. . Jacob and Co. proves to be a knockout hit in the fighting world, as Ngannou joins the ranks of MMA champ Conor McGregor in owning a one-of-a-kind piece of wrist art.

About Jacob & Co.

“Inspired by the impossible”

Founded by Jacob Arabo in 1986, Jacob & Co. creates groundbreaking timepieces and exquisite jewelry that have captivated celebrities and watchmaking notables and dazzled on red carpets and fashion covers. With a unique talent for creating designs that are as innovative as they are spectacular, the company has become one of the most recognized luxury brands in the field of watches and jewelry.

At the heart of the company is Mr. Arabo’s passion, drive and creative force. With a respect for traditional craftsmanship and art and an ability to imagine and realize exquisite jewelry and unique timepieces, he makes the extraordinary a reality through the alchemy of sharpness and elegance.

For more information, visit: www.jacobandco.com