IN PARTNERSHIP: Contrary to popular belief, the pandemic has given its time to the luxury watch market, as this mechanical work of art is still seen as a coveted investment piece, even after recent times.

With Cagau turning watches into works of art for your wrist, the watch industry continues to be seen as a high potential market, as its price often remains stable or even increases over time despite external circumstances.

Leaders in the watch segment, which include Rolex, Patek Philippe and Audemars Piguet (AP), have received a steady increase in demand and asset values, as Cagau CEO Jay Barker argued.

“The demand for these brands has remained stable in the bespoke luxury watch segment, as they offer many opportunities to experiment and release a truly unique timepiece,” he explains. “However, we believe the recent spike in organic demand and asset values ​​for these brands is primarily due to the pandemic.”

With the female customer segment attracting interest around the world, bespoke luxury watches have become the epitome of goods women love to own as the world sets a new standard.

From collectors to high income earners, due to the scarcity of supply in their market, purchases have shifted to the luxury market sector with false pretexts deviated from the expected market standard after the pandemic.

As supply slows amid COVID-19 due to forced shutdowns of retail businesses, significantly limited supply has sparked increased interest in luxury watches, especially as women have shifted their preferences towards status symbol pieces, which men generally prefer, as they have changed from delicate pieces in the market, with Cagau pioneering his own niche segment.

The hero buys

Ballon bleu de Cartier for women with silver guilloché dial

9,500 USD (around 35,000 Dhs) Cartier

Royal Oak self-winding 41 custom steel paved diamonds

Audemars Piguet

39,950 USD (around 144,000 Dhs) Audemars Piguet

Ladies Oyster Perpetual 31 Turquoise Blue Dial

Rolex round

16 950 USD (around 62 300 Dhs) Rolex

Dame Santos Dumont large model


7,950 USD (around 29,200 Dhs) Cartier

For more information on Dubai-based custom watch and jewelry specialists, visit Located at Gold & Diamond Park, Building 7, Office 104, Sheikh Zayed Road, Al Quoz in Dubai, it is open Sunday through Thursday from 10 a.m. to 6 p.m., with appointments on Saturdays.

– For more on the luxury lifestyle, news, fashion and beauty, follow Emirates Woman on Facebook and Instagram

Images: Supplied

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