Following its daring, century-old collaboration with Balenciaga, Gucci revealed another surprise partnership with California-based games and lifestyle organization 100 Thieves.
“Building on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves,” Gucci said of the union, which will reach a new audience for the luxury brand. The range will also mark the first collaboration for 100 Thieves, opening the door to future partnerships and possibilities.
Since its inception in 2017, 100 Thieves has grown into one of the biggest names in gaming and the lifestyle, securing Drake and Scooter Braun’s Series A investments in 2018. The organization is focused on games, including Call of Duty, Call of Duty: War Zone, Fortnite Battle Royale, League of Legends and valiant, with some of the best teams and players on its roster.
The Gucci x 100 Thieves capsule, scheduled for launch on July 19, will be exclusively reserved for people registered with a MY GUCCI account. There is no full overview of the collaboration yet, but sign up on the Gucci website and stay tuned as more images surface.