Jay-Z clearly doesn’t believe in resting on your laurels.

Not only is he one of the most successful musicians of all time, having sold over 50 million albums worldwide and boasting 23 Grammy Awards in the trophy cabinet – the most of a hip artist. -hop – but he’s also officially the very first hip-hop billionaire, thanks to his incredible business acumen.

Now he has turned to film production, teaming up with acclaimed producers Lawrence Bender, James Lassiter and Jeymes Samuel on The more they fall, a modern African-American take on a classic western. Jay-Z (real name Shawn Carter) not only produced the film but also wrote the original music for its score. What an artist.

Speaking of art, Carter chose a rather artistic watch to wear for the film’s London premiere: a rare Cartier Crash Skeleton Platinum valued at around US $ 78,000. It’s not the kind of timepiece we’re used to, but it’s the perfect watch for an author like him to wear on the red carpet.

Images: Getty / The Jewelry Editor

The Crash has always been one of Cartier’s most elusive and distinct watches. While you could easily be mistaken in thinking that it was originally intended to be some sort of tribute to Salvador Dalí, the inspiration for this unusual watch actually came from the damaged Baignoire watch from a customer who was brought to their London store in 1967, which had melted when he was in a car accident.

Cartier only sporadically released the avant-garde watch, which makes it particularly interesting for collectors. Other high profile owners of the watch include Kris Jenner; Tyler the creator; as well as Jay-Z’s protégé Kanye West.

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But Jay’s Crash is particularly special. Released in 2014 in a limited edition of just 67 units (in reference to its 1967 genesis), this is a luxurious version of the thing: with a platinum case and a unique, skeletonized hand-winding movement – where the Movement bridges form cast Roman numerals – this is an exceptionally special watch.

Check out some of Jay-Z’s other awesome watches below.

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