Hourglass

Kim Kardashian lands her first Balenciaga campaign

Well, I can’t say it’s a surprise. After months of wearing almost exclusively Balenciaga, Kim Kardashian is finally the face of the historic brand as part of its new campaign unveiled today.

Yes, this is Kimmy’s first campaign for the label, adding to the small but exclusive list of luxury ads to her credit, including Balmain, Fendi and Givenchy. In the images, taken by Stef Mitchell, she is at her home in Calabasas wearing an hourglass tailored coat, a leopard number and finally a bodysuit while doing what she does best: taking a selfie.

Its accessories include the Hourglass and Le Cagole bags, which interestingly feature small embossed labels with the KKW initials. So she keeps the “West” in her name after all?

Balenciaga, for its part, cleared its Instagram grid (as they usually do) except for Kim’s post and an IG story of her with Bach’s Cello Suite No. 1 playing in the background. . It’s the latest big name they chose for a campaign after former faces like Justin Bieber and Cardi B.

For this outing, Kardashian is joined by returning face Isabelle Huppert alongside models Tommy Blue and Marie-Agnès Diene. The campaign will consist of several phases that will run throughout the season, showing friends of the brand where they live and work while sporting Balenciaga’s flagship products.

Indeed, it looks like Kim’s “Balenciaga era,” as she calls it, isn’t ending anytime soon. “I had a Balmain era, I had a Givenchy era, and this is my Balenciaga era,” she told the New York Times in December. “When I wear clothes designed by Demna, I feel cool. I think whatever I wear will be fine because he designed it and he’s the coolest.

Photos courtesy of Balenciaga/ Stef Mitchell

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