‘Maurice Lacroix’ the timeless creation of Switzerland

‘Maurice Lacroix’ the timeless creation of Switzerland

brings the new limited edition AIKON Urban Tribe to life

Maurice Lacroix, the manufacturer of prestigious watches from Switzerland, has launched its latest limited edition collection “AIKON Urban Tribe” with 500 pieces manufactured and made available worldwide. Thailand, the first country to witness her revealing beauty, received 26 of the pieces for exclusive distribution.

The special event was attended by Maurice Lacroix’s Global Sales Director, Mr. Marcel Gut, who had just arrived from Switzerland. Also present at the launch was Mr. Ravis Haetanurak, Brand Manager of Maurice Lacroix (Thailand), who warmly welcomed the distinguished guests and the main media at the official opening of Maurice Lacroix, “AIKON Urban Tribe” collection.

‘AIKON Urban Tribe’

Inspired by the breathtaking architecture and splendid landscapes of idiosyncratic cities around the world, AIKON Urban Tribe features a laser-etched body and strap evoking the art of tattooing and beautifully expressing the identity of the wearer. The pieces feature a Clous de Paris dial, luminous indexes and sun-brushed decoration. Only 500 pieces are made in the world, and only 26 pieces can find their way to Thai admirers, priced at 89,000 baht each.

Mr. Ravis Haetanurak recounted the astonishing success to date of the limited “AIKON Urban Tribe” collection in Thailand, stating: “Our fans in Thailand are true collectors of Maurice Lacroix watches and the reservation of the new creation has been duly. open in September 2021.. “

Mr. Marcel Gut took the opportunity to personally hand over the reserved parts “AIKON Urban Tribe” to the first purchaser Mr. Prasert Kongkacharoen.

Presentation by Maurice Lacroix, Ambassador of the Thailand brand “Ms. Liza Elizabeth Sadler”

Mr. Ravis Haetanurak introduced “Ms. Liza Elizabeth Sadler as the new Maurice Lacroix Brand Ambassador, stating:“ Ms. Liza Elizabeth Sadler is multi-talented; journalist, MC, model and actress. This makes her the perfect ambassador for the AIKON collection. Plus, her wonderful personality resonates with the tone of the collection’s slogan: Be Your AIKON.

Among the prominent guests at the launch was Ms. Letar Pimnarra Sangngern, owner of the NARA brand, who joined the event as a Friend of the Brand (FOB). Ms. Letar is internationally recognized as a leading designer of beautifully designed zero waste clothing.

The Maurice Lacroix Club Thailand was officially formed by Mr. Arun Shukla and Dr. Pramote Rienjaroensuk. As founders of the club, they are committed to cultivating a community through which Maurice Lacroix lovers can express what makes them fans of the brand and share great experiences.

The other co-founders of Maurice Lacroix Club Thailand are Ms. Araya Wathanyupharp, Mr. Adjanarat Siphaya, Mr. Suwat Sukkay and Mr. Chalit Soontornpalin.

Towards the end of the event, Mr. Ravis proclaimed the status of Maurice Lacroix among the top two luxury watchmakers in the luxury segment in Thailand, and revealed his intention to open soon the first official Maurice Lacroix store in Gaysorn. Town.

The exceptional Maurice Lacroix timepieces are currently available over the counter in 10 department stores: Siam Paragon, Emporium, CentralWorld, Central Chidlom, CentralPlaza Lardprao, CentralPlaza Pinklao, CentralFestival EastVille, CentralPlaza Bangna, CentralFestival Pattaya Beach and Central Phuket.

Or contact via the official LINE account @MauriceLacroixTH

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