TIME releases first-ever full magazine issue as NFT

On On Wednesday, March 23, TIME will publish the first-ever fully decentralized magazine issue available as NFT on the blockchain. NFT’s issue features TIME’s cover story, The prince of crypto has concerns, on Vitalik Buterin’s fight for the future of Ethereum Andrew ChowTIME editor In the metaverse newsletter.

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The program is produced in partnership with LITDAO. LIT is a web3 cultural currency and NFT project that designed and created the first fully decentralized book earlier this year. The magazine will live on the blockchain but is hosted via a decentralized protocol allowing holders to read the magazine in its entirety via an interactive NFT. TIME will release the NFT number to select TIMEPiece and genesis LIT community wallet holders, which was made possible with the support of Circle.

Circle, a global internet finance company that provides internet payments and financial infrastructure to businesses of all sizes, and the sole issuer of USD Coin (USDC), is the presenting partner of the first-ever magazine to be published on the blockchain. Transient Labs served as the project’s technical partner.

The announcement follows a successful first year for TIME in the web3 space, which have emerged as exciting new ventures since TIME’s initial foray in March 2021. To date, TIME’s web3 evolution has generated over 10 million in revenue, curated a passionate community of over 25,000 artists, collectors and enthusiasts – including over 5,000 TIMEPiece holders who have connected their digital wallets to TIME.com for frictionless access to the site.

Keith A. Grossman, President of TIME, said, “As TIME continues to push the boundaries of what is possible within the Web3 ecosystem, producing the first-ever comprehensive blockchain magazine felt like a natural extension for our brand and we knew it. issue, in particular, would be cherished by our community.

It was also announced today that TIME has hired its first-ever VP of web3 operations, Will Ban, who joins Artsy, where he was VP of Secondary Market. Ban will focus on operationalizing TIME’s web3 vision, building support for creators and artists, collectors and community, CMOs and brands, and the further development of web3-based television shows. intellectual property of the web3 community.

Chow will join Grossman at TIMEPieces’ weekly Discord Community Town Hall to discuss his cover story on Buterin at 10 a.m. EST on Friday, March 18. Join the town hall on discord.gg/timepieces or follow TIMEPieces on Twitter @timepieces.

To learn more about TIME’s work in the NFT community, visit time.com/timepieces

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