For Hublot, oversized cases and powerful complications have long been the order of the day, but for 2021 CEO Ricardo Guadalupe has turned to women’s watches with the Big Bang One Click 33mm, which takes a iconic design, strips it down and rebuilds it. While the new proportions are what really make this watch a winner, the quick-release interchangeable strap system provides the added benefit of transformability.


Audemars Piguet is another brand with a macho reputation which has always been aimed at the female market. Along with unique high jewelry watches and a myriad of feminine versions of the highly successful Royal Oak (redesigned for smaller wrists by Jacqueline Dimier in 1976, four years after her debut), there is also the truly unisex and egg-shaped Millenary collection. Commenting on the development of women’s watches, Olivia Crouan, Director of the AP brand, points out: “The watch industry has been mainly run by men and it is interesting to see that more and more women are entering this world. At Audemars Piguet, we have Jasmine Audemars as president, and women join the company in all our departments. Summarizing the feelings of many, she concludes, “We need to have more women thinking about women’s watches. “

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