The Timepiece Gentleman is a Dallas-based secondary watch dealer who has become quite famous over the past few years, until this week when all of his social media channels went extinct.
Going dark on social media isn’t something an active business typically does – although Bottega Veneta deleted all of its social media accounts earlier this year. It is not illegal either. Running away with investor money is certainly illegal, but as a lawyer representing The Gentleman timepiece rightly said (In this video today), there is no evidence that Anthony Farrer or his partner Marco Nicolini ran away with anyone’s money.
In fact, the attorney has publicly stated that all of the investors who put money into Timepiece Gentleman’s VIP watch network were able to join the team during this media blackout. It’s also important to note that the website is currently defined as a “private site” and social media accounts such as Instagram can be temporarily set as private, without deleting them. The most revealing, their flagship product Youtube channel is still online.
In the background for those who have never seen the show, this is the weekly YouTube show “A Day in the Life Of” about being a secondary watch dealer and it’s not. not scripted per se, but as someone who’s watched all of the episodes – because it’s a behind-the-scenes educational look at the watch aftermarket – there is clearly a storyline. Of course, the blackout was unexpected, even among the show’s closest friends. But that’s not proof that something questionable has happened.
We know they’ve been planning to move to a larger retail space to accommodate their rapid growth, for months, and in fact, in one of the more recent videos, Farrer told his commercial real estate agent. that he needed a new lease. signed as soon as possible to meet an impending deadline. Not to mention a few episodes back, Farrer was speaking with his back office team and they explicitly discussed how a brand new website was almost ready to go.
With everything that happened this week and the fact that the most recent “A day in the life of” – Episode # 24 ended with Farrer coming off the camera, after appearing to be having an argument with co-founder Nicolini, it was clear, at least to me (who followed the show again), that this is all part of the current story.
Another important thing to note is that Farrer talked about trying to stream his show on Netflix or Amazon a lot. It may seem far-fetched, even though American gatherers and Pawn stars, which have a similar appeal, have done quite well. In addition, the cost of making this show, compared to a show with very well paid celebrities, in the context of media giants like Netflix or Amazon, would be rather low, with the potential for high return if it takes off with consumers. traditional viewers.
Perhaps the most telling clue came from the lawyer during a statement to The CW33 information station earlier in the day (see the video). In what appears to have been more of a press release than an interview with a news station, Farrer’s attorney said the team at Gentlema watchn was actually using this week to give back to the community, which they have already done and has been documented in previous videos. So it’s likely that this will be part of what happened every time we hear them afterwards.
Finally, Roman Sharf, a very successful secondary watch dealer who regularly collaborates with TPG and runs a similar YouTube show called Gray market, did a live chat on YouTube yesterday, in which he received missed calls from Farrer, and also received a text message, proving that Farrer is not 100% and is gone. As further proof that the TPG team probably didn’t run away, on that same live stream, Sharf recounted how Farrer sent him over $ 100,000 last week to pay for an MB&F watch he had recently been given. purchased. It’s not something you would logically expect from anyone who is planning to shut down their fast growing business and disappear with people’s money a few days later.
Has this most recent series of events Gentleman watch brand even better known than before? Absolutely. Has what appears to be an epic publicity stunt hurt their long-term reputation, especially in a reputation-based business? Perhaps. However, tasteful or not, in the meantime you’ll probably be following online to see what happens – and I think that was the whole point.